Scope
Guided form or conversational assistant: the campaign is built with a clear budget, audience and goal.
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Advertising and mobility · Live project
Run a street campaign like an online one
Egerine turns bike advertising into a measurable operation: a campaign scoped in minutes, recommended routes, online quotes and payment, tracked rides and a delivery report sent to the client.
01Product challenge
A field agency run over the phone.
A street campaign is sold through email exchanges, planned on a spreadsheet and justified with a handful of photos: impossible to prove delivery, impossible to scale.
What was needed was a product that absorbs the entire chain: brief, routes, quotes, payment, cyclist missions, activations and final report.
02Product response
From brief to report, in a single platform.
Deploy
Recommended routes, assigned bikes, booked activations and missions dispatched to cyclists and providers.
Prove
Tracked rides, covered zones, estimated exposure and a PDF report sent automatically to the client.
03Key modules
The whole agency in a single product.
Guided campaign creation
City, budget, audience and goal in four steps: the platform suggests points of interest and routes consistent with the target.
Conversational AI assistant
An assistant gathers the brief in natural language, checks bike availability and generates a campaign draft ready to finalise.
Routes and traffic data
Route recommendations with estimated exposure, distance, duration, cost per impression and points of interest along the way.
Interactive mapping
Campaign maps, custom points of interest, population density and visualisation of the zones actually covered.
Quotes and orders
Numbered quotes, VAT/excl. VAT/incl. VAT calculations, PDF sent by email, one-click approval and automatic conversion into a campaign.
Payments and invoicing
Secure online payment, promo codes, client portal for invoices and refund management.
GPS trip tracking
Explicit consent, signal calibration, filtering of inaccurate points, offline operation with later sync.
Campaign reports
Estimated impressions, distance covered, exposure time, photos and route map combined into a PDF report sent to the client.
Activations and events
Catalogue of activations, bookable time slots, custom requests, assignment to a provider and referral packages.
Partners and riders
Invitations, supporting documents, coverage zones, availability and mission assignment with notifications.
Built-in messaging
Three channels — advertisers, cyclists, poster approval — with threads, attachments and notifications.
Admin console
Users, campaigns, revenue, bike fleet, roles and permissions, email templates: everything managed in one place.
04Real scenarios
The moments where everything is decided.
The product was built around the situations that were blocking the business: selling fast, assigning the right resources and proving delivery.
Every screen leads to an action — approving a quote, accepting a mission, sending a report — rather than a mere status view.
Advertiser
A campaign launched the same day
A business describes its goal, gets costed routes, approves its quote and pays online without a single email exchange.
Cyclist
A ride that becomes a mission
The cyclist accepts a mission, rides with GPS tracking active, and their route automatically feeds the client report.
Proof of delivery
Prove the actual delivery
Distance, zones covered, estimated exposure and field photos: the campaign proves itself, it doesn't just get described.
Events
Add an activation to the campaign
A street activation is booked on an available slot, assigned to a provider and tracked through to the final report.
05Journeys and roles
Three use cases, one shared platform.
Advertiser
They create their campaign, track its delivery, exchange messages and retrieve quotes, invoices and reports.
Cyclist and activation host
They manage their availability, receive missions, log their rides and submit their reports.
Administrator
They arbitrate requests, assign missions, and track the fleet and revenue from a single dashboard.
06Day to day
What the platform changes in practice.
- A campaign scoped in a few minutes, with an estimated budget and exposure.
- Quotes, payments and invoices handled within the platform, no spreadsheets.
- Tracked rides that become verifiable proof of delivery.
- A fleet, cyclists and activations managed from a single back office.
07Kreapp's approach
A field business translated into software.
The product is built on real-world constraints: variable GPS accuracy, no network coverage on the road, cyclist consent and actual fleet availability. Every module was validated in the field.
Delivered in short cycles, mobile designed first for cyclists, and a back office built with the teams who use it every day.
Go further
A field operation to digitalise?
Let's talk about your operations, the proof you need to produce and what should become automatic.